20 Jun Accepting Credit Cards Using a Virtual Gateway
Business today is based on convenience to customers. If a company cannot easily process a sale, then it may lose a sale. This concept is especially important to the small business owner who has the ability to make and lose a customer in line at the grocery store or at a local convention just as quickly as inside a storefront.
The virtual gateway is the next step for any company that is looking to bring its products and services to the masses in a big way. Any company that plans to be successful and to compete in the coming decade will definitely add this technology to its repertoire.
The virtual gateway gives the business the ability to process a sale from practically anywhere. This generation of virtual gateways is focused on the smart phone, but there are sure to be new updates for tablet customers, Bluetooth users and even customers in cars who are listening to satellite radio and hear something that they want to pick up.
Contrary to what you may believe, getting your own virtual gateway is relatively simple and inexpensive. As a matter of fact, the fixed costs of establishing a virtual gateway are the only real expense that a business will have: The variable costs per sale are usually lower for a business because it does not have to keep any overhead in order to make a virtual sale. This gives the business owner the opportunity to pass along savings to the customer, increasing competition in the market and creating more profit from revenue.
Choosing the right company that will service your virtual gateway is an important part of your future business. You want to make sure that your virtual gateway acts like a brick and mortar sales portal as much as possible. You should be able to print receipts to the email of a customer (if not directly off of a tablet or phone), process chargebacks easily and connect to your bank account with instantaneous payments.
The virtual gateway is also quite safe even when compared to the brick and mortar payment gateway. The virtual services tend to get the latest encryption technologies first, so the private personal and financial information of customers may actually be safer than with a solid payment gateway initiation.
With all of the advantages of the virtual payment gateway, you cannot wait much longer for your implementation. Get started today so that your customers will not be left out in the cold!