07 May Why Many Startups are Tackling the Mobile Payments Space
Newer payment processing companies are quick to understand something about today’s economy that older companies have been slow to grasp: consumers are getting more information about products and services from their mobile devices than ever before, and the amount of information they are seeking is growing every day. Regardless of the size of a business, people are now finding local products and services wherever they are located, and these consumers expect to be able to use a credit or debit card to pay for the product. This is true whether the consumer is traveling to a business or having a business come to their home.
Payment processing companies are responding
There is now a new technology that allows a mobile business to accept payments with credit cards no matter where the sale is made. These payment processing companies offer merchant accounts along with the apps and smartphone attachments to enable payments to be taken. Many traditional payment processing companies have been slow to respond to this new development, but the smaller start-up firms have not and are expanding their customer base rapidly.
Credit card processing can be done anywhere
As long as a business owner can access the Internet with their smartphone, they are able to take credit and debit cards to sell their product. This is a tremendous step forward for all small and medium size businesses that are not always working from a fixed location with access to a traditional phone or cable service. All businesses require are merchant accounts, a smartphone and an attachment for the smartphone that allows a credit or debit card to be swiped. In addition, all of this is available from certain banks that specialize in mobile transactions. The cost is reasonable and the advantages are numerous.
The benefits of mobile credit card processing
The primary benefit is obvious. There are many people who do not carry much cash with them, and these people prefer to use their credit or debit cards. The ability to accept plastic means an increase in sales from these prospective customers who should have otherwise not made a purchase. In addition, there have been studies that have shown that people who use a credit card have a tendency to purchase more than they would otherwise have purchased if they had only used cash. This represents a second source for increase in sales for a mobile business.