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Improving Online Sales With Credit Card Processing Portals

Every business with an online component should look for a way to take Internet sales quickly and easily, as this can be critical in driving website growth and in improving word of mouth. However, taking credit cards online can be more complex and difficult than taking payments through a physical terminal. Some online credit card processing services can unintentionally drive customers away from a merchant’s website, either by presenting an unprofessional look or by forcing customers through a lengthy and unnecessary authorization process. Many businesses opt to use processing companies that offer specialized web portals when taking credit cards online. Web portals are essentially specialized, highly-secure web pages that improve the customer’s experience while ensuring consistent, accurate and hassle-free transactions.

When customers visit a business website and decide to make a purchase, they’re led to the web portal which is secured through data encryption. Encryption prevents hackers and other malicious Internet users from accessing the customer’s credit card information or other personal data. The exact type of encryption used can vary from one credit card processing service to the next, but encryption is secure enough that there’s absolutely no chance that data could be read without the proper authentication keys; those are held by the credit card processing company. The customer can enter his or her information and submit the info directly to the processing company. The customer’s identity is verified along with the credit card info and the transaction can be quickly approved or denied. The end result is a fast, simple process that’s handled almost completely through an online credit card processing company.

Portals also look great from the online customer’s point of view, as they can be customized to look like the merchant’s website. This prevents a sense of disconnect, which can drive some customers away. It also provides for a more professional look and better branding. Portals are typically very fast and intuitive and can handle a great amount of information from customers, including contact information that can be used by the merchant later on to deliver products and services or for marketing purposes.

Taking credit cards online can be a fast way to improve a business’ profits and to serve an entirely new type of customer. However, every business should remember that online customers can be extremely choosy, and businesses that don’t use a properly set-up web portal will undoubtedly lose some sales. A processing portal that’s designed to ensure customer security and to mimic the look and feel of a merchant’s website can quickly allow for more transactions and better word-of-mouth for any online business.

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Testimonials

It took me a while to decide who I wanted to settle with to handle all of my credit card transactions because every company wants to make it sound like they're offering you the best rates. CreditCardProcessing.com was able compare and beat all of the other offers I received. They were also able to provide me the fairest price on my EMV-compliant terminal. My sales representative and the support team were there to assist every step of the way. Ultimately, I'm looking forward to a long term relationship with this company.

Roland Tran from the Hong Kong Kitchen

It is a pleasure dealing with these folks. Their pricing is fair, their statements are understandable and their employees are knowledgeable and friendly.

John MacMillian from the Great Lakes Baking Company

The service was very professional, my sales person (Steven B.) was very well versed in the product and most helpful in getting our company set up to accept credit cards via my cell phone. Their rates are some of the lowest on the market and their service is unparalleled. I will recommend them to anyone requiring a credit card processing service.

Michael Harper from Deluxe Auto Body

Jonathan C. is wonderful to work with. He is very helpful, accommodating and resolves any issue quickly. It is hard these days to find someone who gives great customer service, but I can say, Jonathan is the best! I would not hesitate to recommend him to any business owner and to assist you in helping to grow your business.

Linda Garner from Regali Da Forno

I called indecisive about getting a device, but speaking to your Sales Consultant completely settled me. He was very professional, knowledgeable and patiently walked me through the process. He always responded to my voicemails and answered all my questions. After I received my merchandise, he called following up to ensure that I had received it. Customer service I would say is 5 stars. Stellar! Thanks Credit Card Processing, I will definitely recommend you.

Sarah Morgan from Vision International Ministries
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