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Why Your Business Should Switch to an EMV Terminal?

When it comes to credit card processing, you have several options available to consider. An EMV terminal is one of the newer options, and it may be one of the more expensive options in some cases. However, there are clear benefits associated with using an EMV terminal, and you may want to consider seeking this type of terminal when you are setting up your merchant account because of the benefits it can provide.

Improved Security for Consumers

Identity theft and credit card fraud are major issues, and many consumers are well aware of how costly and damaging these issues can be if they are targeted in a crime. Many financial institutions have taken steps to minimize risk to consumers by using chips in credit and debit cards, but these chips must be used with EMV terminals. Those who are concerned about this type of crime may openly seek out retailers who use EMV terminals for their protection. Even those who do not seek them out may be grateful that you have taken steps to improve security.

Reduced Liability for Your Company

In October 2015, businesses may be held liable for some types of identity theft and fraud that are linked to their business. There is a considerable amount of liability that businesses may face, but they may not be held liable if they are using EMV terminals for credit card processing. There is cost associated with upgrading your merchant account to use EMV terminals, but the risk associated with liability can be significant as well. Whether fraud impacts one customer or hundreds, the liability that your business may face can be costly.

Interactivity With the Credit Card

Because the credit cards that are used with the EMV terminals have chips embedded in them, the chips can store detailed information on the user as well as consumer preferences. These can be relayed to provide the consumer with a better overall experience or a more personalized experience in many cases. This can hold true whether the business is a grocery store, a gas station, a clothier or some other type of business. This type of interactivity is not available with other types of credit card processing terminals.

While there are different types of terminals that you may use, EMV terminals are increasingly commonplace. Because of the many benefits they can provide, there are sound reasons why you should consider making a switch.



It took me a while to decide who I wanted to settle with to handle all of my credit card transactions because every company wants to make it sound like they're offering you the best rates. was able compare and beat all of the other offers I received. They were also able to provide me the fairest price on my EMV-compliant terminal. My sales representative and the support team were there to assist every step of the way. Ultimately, I'm looking forward to a long term relationship with this company.

Roland Tran from the Hong Kong Kitchen

It is a pleasure dealing with these folks. Their pricing is fair, their statements are understandable and their employees are knowledgeable and friendly.

John MacMillian from the Great Lakes Baking Company

The service was very professional, my sales person (Steven B.) was very well versed in the product and most helpful in getting our company set up to accept credit cards via my cell phone. Their rates are some of the lowest on the market and their service is unparalleled. I will recommend them to anyone requiring a credit card processing service.

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Jonathan C. is wonderful to work with. He is very helpful, accommodating and resolves any issue quickly. It is hard these days to find someone who gives great customer service, but I can say, Jonathan is the best! I would not hesitate to recommend him to any business owner and to assist you in helping to grow your business.

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I called indecisive about getting a device, but speaking to your Sales Consultant completely settled me. He was very professional, knowledgeable and patiently walked me through the process. He always responded to my voicemails and answered all my questions. After I received my merchandise, he called following up to ensure that I had received it. Customer service I would say is 5 stars. Stellar! Thanks Credit Card Processing, I will definitely recommend you.

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