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Why Are Merchants Thinking About EMV?

Small business owners are continuously searching for safer methods to process credit card payments. Whether using a credit card or a debit card, a consumer may be exposed to a variety of electronic risks. A growing number of merchants are considering the use of EMV terminals to process transactions for chip-based credit cards.

EMV Credit Cards

Credit card issuers have manufactured a product that is more secure for consumers to carry. Advanced encryption features are stored within a user’s EMV credit card. A small chip is embedded within the EMV credit card to reduce the risk of fraud. Hackers and other predators who aim to create fictitious credit cards will have a more difficult time with certain scams as the EMV chip is designed to facilitate safer user experiences.

EMV credit cards provide safer transactions for merchants too. Credit card thieves have duped some of the largest retailers in the world for millions of dollars. Merchants who accept EMV credit cards will be less exposed to fraudulent transactions.

EMV Credit Card Processing Equipment

Merchants will be required to upgrade their traditional credit card processing equipment to support EMV credit card transactions. To meet the industry standard of EMV acceptance, merchants from around the globe should be prepared to process debit cards and credit cards that are equipped with the chip-based technology.

To process an EMV credit card transaction, a merchant will need to insert the portion of a user’s card with the embedded chip into an EMV card-reading device.

Merchant Accounts for Small Business Owners

Small business owners might currently pay above-average transaction fees for various merchant processing costs. Whether operating a retail store, a restaurant or a mobile operation, a small business owner can review a variety of low-cost merchant accounts. Affordable credit card processing from a service provider that offers reliable equipment for EMV transactions is a winning combination.


As October 1, 2015, the liability for unauthorized transactions might be absorbed by merchants who are unable to process EMV transactions. It is a prudent consideration for merchants to consider getting EMV payment processing equipment as less exposure to fraud could provide protection against certain vulnerabilities.



It took me a while to decide who I wanted to settle with to handle all of my credit card transactions because every company wants to make it sound like they're offering you the best rates. was able compare and beat all of the other offers I received. They were also able to provide me the fairest price on my EMV-compliant terminal. My sales representative and the support team were there to assist every step of the way. Ultimately, I'm looking forward to a long term relationship with this company.

Roland Tran from the Hong Kong Kitchen

It is a pleasure dealing with these folks. Their pricing is fair, their statements are understandable and their employees are knowledgeable and friendly.

John MacMillian from the Great Lakes Baking Company

The service was very professional, my sales person (Steven B.) was very well versed in the product and most helpful in getting our company set up to accept credit cards via my cell phone. Their rates are some of the lowest on the market and their service is unparalleled. I will recommend them to anyone requiring a credit card processing service.

Michael Harper from Deluxe Auto Body

Jonathan C. is wonderful to work with. He is very helpful, accommodating and resolves any issue quickly. It is hard these days to find someone who gives great customer service, but I can say, Jonathan is the best! I would not hesitate to recommend him to any business owner and to assist you in helping to grow your business.

Linda Garner from Regali Da Forno

I called indecisive about getting a device, but speaking to your Sales Consultant completely settled me. He was very professional, knowledgeable and patiently walked me through the process. He always responded to my voicemails and answered all my questions. After I received my merchandise, he called following up to ensure that I had received it. Customer service I would say is 5 stars. Stellar! Thanks Credit Card Processing, I will definitely recommend you.

Sarah Morgan from Vision International Ministries
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