Get FREE Quote

How to Get Local Press and Public Relations for Your Company

Local public relations and media relations are just like salesmanship. Everything depends on personal relationships.

Successful local PR is developed over time. You need to educate the people who are going to tell others about the products and services you sell. While that shouldn’t be a complex process, it does take time. It is said that customers do not respond to an advertisement or ring up any sales in your merchant accounts until they have heard it an average of at least seven times. The same is true of the reporter or editor who tells others about your new product or service, such as credit card processing. They need to understand it first.

Where regional or national publicity can be rather canned and moderated for a mass audience, local PR is intensely personal. It is exactly like the difference between running for city council and running for the United States Senate. Candidates for senator hold enormous rallies. Candidates for city council have a salad with three ladies from the PTA. Your approach should be the same. Tremendous businesses and their merchant accounts have been built on the powerful relationships between a single entrepreneur and a single customer.

The third thing to keep in mind is any local customer also becomes a local evangelist. Since anyone your satisfied customer refers will likely be in the same area, you have exactly the same opportunities to establish a personal relationship with them as you did with the first customer. Those referrals also have the opportunity to simply visit your business on their own and see for themselves what a great credit card processing enterprise you are building. This is a fantastically powerful incentive for those customers to become invested. If they feel like they are part of something, they will grow attached and emotionally connected. Those kinds of customers are like solid gold fountains filled with gold coins. Here are a few ideas for obtaining local publicity.

1. Find a local charity and get your business involved.

2. Do anything that will get a local TV station good “B roll” footage. Think “giant inflatable gorilla” at the used car lot.

3. Visit your local Chamber of Commerce and get to know as many people as you can.

4. Introduce yourself to every local reporter you can. Make a special effort to get to know any entrepreneurs running their own blogs or news sites.

5. Be a source of useful information. This is both free publicity and a loss leader for your paid services.

Once you’ve perfected your local PR program, you’ll be one step closer to that appearance on the Tonight Show!



It took me a while to decide who I wanted to settle with to handle all of my credit card transactions because every company wants to make it sound like they're offering you the best rates. was able compare and beat all of the other offers I received. They were also able to provide me the fairest price on my EMV-compliant terminal. My sales representative and the support team were there to assist every step of the way. Ultimately, I'm looking forward to a long term relationship with this company.

Roland Tran from the Hong Kong Kitchen

It is a pleasure dealing with these folks. Their pricing is fair, their statements are understandable and their employees are knowledgeable and friendly.

John MacMillian from the Great Lakes Baking Company

The service was very professional, my sales person (Steven B.) was very well versed in the product and most helpful in getting our company set up to accept credit cards via my cell phone. Their rates are some of the lowest on the market and their service is unparalleled. I will recommend them to anyone requiring a credit card processing service.

Michael Harper from Deluxe Auto Body

Jonathan C. is wonderful to work with. He is very helpful, accommodating and resolves any issue quickly. It is hard these days to find someone who gives great customer service, but I can say, Jonathan is the best! I would not hesitate to recommend him to any business owner and to assist you in helping to grow your business.

Linda Garner from Regali Da Forno

I called indecisive about getting a device, but speaking to your Sales Consultant completely settled me. He was very professional, knowledgeable and patiently walked me through the process. He always responded to my voicemails and answered all my questions. After I received my merchandise, he called following up to ensure that I had received it. Customer service I would say is 5 stars. Stellar! Thanks Credit Card Processing, I will definitely recommend you.

Sarah Morgan from Vision International Ministries
Call Us Today!

© 2016 All rights reserved. Privacy Policy
CREDITCARDPROCESSING.COM, LLC is a registered ISO of Wells Fargo Bank, N.A. Walnut Creek, CA

*Further terms and conditions may apply. Promotion contingent upon's receipt of written competing offer(s).

**Certain restrictions may apply.

Promotional offers brought to you by

EMV® is a registered trademark owned by EMVCo LLC. Apple, the Apple logo, and iPhone are trademarks of Apple, Inc., registered in the U.S. and other countries. Android™ is a trademark of Google, Inc.

Call for details.